Fan Growth

The cornerstone of your Facebook marketing efforts will likely center around growing the number of fans for your Page. Experience shows that simple actionable offers which provide users benefits (both short and long term) from clicking “Like” pay off with speedier fan growth.

You may also be thinking of doing facebook advertising to promote your business or to simply grow your fan base, by having more likes to your page a sponsored stories ad campaign will cost you less and offer a better Click through Ratio than a standard facebook advert.