What is the best option for small business to adopt in regards to developing a social media strategy? For many this is unchartered territory and unlike a website you have to be constantly updating & interacting with your fan base & you have to be monitoring what wall post’s are working & what time are they working and what day.
For example a wall post that you may put up on a Friday at 5pm may be lost on your fans wall as they may be going out and will not check there wall to later that night or even the next day. So make sure you monitor all posts that you place on your wall.
Don’t be boring, there is no point telling them how great your company is and every product or service you have day in day out, your fans will get bored with this. Get them to interact with you. Post a funny video, funny story or quiz. The more active users you have the better the chances they will get there friends to like your page. Also you have to consider Facebooks Algorithm please see details from Facebook below.
The News Feed algorithm uses several factors, including: how many friends are commenting on a certa…
The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).
If you feel you are missing stories you’d like to see or seeing stories in your News Feed that you don’t want to see, use the different News Feed controls to adjust your settings and give us feedback about your preferences.
Or now here is the easy part, you could contact us and speak to a member of our team, who will give you free advice on how to run a social media campaign for your business.